Initial state
BBM 74, based in Neuchâtel, is a multi-instrumental music school renowned for its specialisation in teaching POP Music. Using an innovative immersive method (‘you come, you play’), the school stands out for its unique approach, which attracts a large multi-generational community. It has 300 active students from its various activities. Vincent Villard, the founder, is a professional musician and entrepreneur with undeniable charisma. Through a number of music-related initiatives, he embodies the vision of BBM 74.
Challenge
With the rise of digital technology and the implications of COVID-19, online music education has developed at an accelerated pace. In addition, music streaming platforms, social networks and new forms of online performance such as ‘Tiny Concert’ and ‘Pop/Dust’ dominate the musical landscape.
Desired state
For BBM 74: The school aspires to financial autonomy and to modernising its offerings in line with current trends, while preserving its identity. Digitalisation is seen as an opportunity, as is the optimisation of its sources of income.
Initiatives
A series of transformations that will considerably enrich the experience of students and music lovers around the world. Through a reorganisation of courses and an innovative score distribution initiative.
- Harmony of flexibility: Diversification of course duration
- Improved economic orchestration: Reorganisation of course formulas
- Value-added chords: 5-1 / 1-5 initiative
- Symphony of commercial possibilities: Accessibility of scores
Roadmap
B2C
Current and former students: A unique opportunity for our students to continue their musical journey with carefully selected pieces for all levels.
Music Lovers in Search of Quality: Individuals and groups in search of quality scores will find us an invaluable source of creativity.
B2B
Other Music Schools: Let's share the success score! Partner music schools can benefit from our collection to enrich their programmes.
Streaming platforms: Diversify your playlist with our scores. Streaming platforms looking for original content will find a melodic treasury here.
Conclusion
By broadening its range of services, BBM 74 is giving itself the means to diversify its sources of income and thereby strengthen its growth potential. The initiatives described in this case study are feasible because they have been devised from a self-financing perspective. Although the investment required is significant, it is not unrealistic, and will require close collaboration with the school's teachers, perhaps envisaging a participatory remuneration system.
The provision of a catalogue of scores to other schools could be envisaged in the very near future. In addition, extending the current offer to existing music groups, from the ‘learn & play’ model to the ‘play & perform’ model, would appear to be a profitable option in the short term. Finally, the creation of a package integrating scores, playbacks and video tutorials provides a solid basis for the development of an online subscription offer targeting individuals, groups and music schools.