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L'IA nous rend-elle plus bêtes ou plus intelligents ?

L’intelligence artificielle est partout. Dans nos poches, dans nos voitures, dans nos bureaux. Elle rédige des textes, génère des images, répond à nos emails, analyse nos données. À mesure qu’elle prend en charge des tâches complexes, une question surgit : nous rend-elle plus intelligents ou plus paresseux ? Mon professeur de mathématiques, à l’école secondaire, aimait s’adresser à la classe avec son « jeunes gens, prenez votre calculatrice, elle ne se trompe jamais ». Est-ce la même chose avec l’IA ?

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CES Las Vegas 2025

Back from CES 2025 in Las Vegas, the impact of AI is more palpable than ever. This year, under the theme “AI, Everywhere, Everytime, For everyone”, exaggeration seems absent.

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Generosity is the currency

La générosité n'est pas une question de dons ou d'actions philanthropiques. C'est une approche globale, un état d'esprit qui doit imprégner toutes les interactions avec les clients et les partenaires.

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Is creativity an innate talent ?

Our premise: No, creativity is not an innate talent reserved for the few, but a discipline that anyone can cultivate through constant effort. Creativity is not an occasional flash of inspiration, but the result of daily practice.

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Position your brand as soon as possible

In a world of increasingly saturated markets, brand positioning is emerging as an essential compass for navigating the sea of competitors. Clearly defining your positioning early on is not just a strategy; it's a necessity for any brand, any company, aspiring to stand out and succeed.

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Marketing efficiency

How do you choose between a brand-building strategy and short-term ‘sales’ activations?

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The ‘One-Brand’ solution

In the context of mergers and acquisitions (M&A), the integration of different corporate cultures and brands under a single banner poses a considerable challenge, especially in the field of marketing. Adopting a ‘One-Brand’ strategy can be the key to smoothing this transition.

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Beyond the logo

In an increasingly saturated and competitive business environment, a robust brand strategy has become a crucial element for companies. As products and services become increasingly homogenised, it is the strength of the brand that enables companies to stand out from the crowd, build lasting relationships with customers and ensure continued growth.

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Deep Impact: Data Scientists & Strategy Thinkers

In the dynamic arena of modern marketing, market analysis is not just an advantage, it's a necessity. It is the beacon that guides brands through the tumultuous waters of consumer trends, economic fluctuations and competitive battles.

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Let’s think design!

It was back in the eighties at Stanford University in California, where Rolf Faste, inspired by the work of Robert H. McKim, defined the principles of design thinking. Interestingly, the discipline was inspired by experimentation in the visual arts and not industrial design – probably due to the fact that graphics open more doors for experimentation in a simple and accelerated way. Did you say agility?