From distribution network operator to 360° energy solutions provider
Context
Service Intercommunal des Énergies (SIE), which until now has managed the distribution network in western Lausanne, has decided to expand its activities to position itself as a full-service energy provider for its customers and the region. The marketing of energy in 2023 will be added to the many services that make SIE a one-stop shop for all energy-related projects. It was as part of this significant transformation that SIE contacted Inox Communication to help with the process.
SIE also called on our team with a view to strengthening the brand image of its sister company, TVT Services, a connection specialist and local multimedia provider, with the launch of fibre optic installation for the communes of Chavannes, Crissier, Ecublens, Renens and Bussigny from July 2022.
Solution
To help SIE carry out its repositioning and present it in a coherent way, Inox Communication put in place a tailor-made brand strategy, in active collaboration with the client.
Following several workshops and months of work, which included defining the mission, vision and values of the new entity, we were able to present a comprehensive strategy document. This work provided the client with all the elements needed to reveal the SIE and TVT brands in a new form, clearly illustrating and complementing the 360° solutions around the client.
The agency was also responsible for adapting some of SIE and TVT's communication materials.
The new SIE vision in a nutshell :
- Comprehensive energy services
- Production, distribution and sale of energy (2023)
- Local and sustainable solutions
